Last updated: September 16, 2025
This Privacy Policy explains how Xact Agriculture and Forestry (“Xact Agriculture”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you visit xactag.com (the “Site”), interact with us, or use our services. We use Canadian English and follow Canadian privacy best practices, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. We also include information for visitors from other regions (e.g., EU/UK GDPR).
If you do not agree with this Policy, please do not use the Site or provide personal information.
Quick Summary
What we collect: Contact details you submit (e.g., name, email, phone, company, project info), and technical data (e.g., cookies, IP address, device/browser information).
Why: To respond to enquiries, provide services and quotes, improve the Site, communicate updates (with consent), meet legal obligations, and protect the security of our systems.
Sharing: With trusted service providers (e.g., web hosting, analytics, email), or where required by law. We don’t sell your personal information.
Your choices: You can access/correct your information, withdraw consent, opt-out of marketing, and manage cookies.
Contact: info@xactag.com | +1 306.280.4221 | 101 – 3239 FAITHFULL AVE,
SASKATOON, SK, S7K 8H4
1) Scope
This Policy covers personal information processed by Xact Agriculture through:
The Site (xactag.com) and any linked pages we control
Email, web forms, and contact enquiries
Social media pages we operate that link to this Policy
Offline interactions relating to website enquiries or requests initiated via the Site
This Policy does not apply to third-party websites or services that may be linked from our Site.
2) The Personal Information We Collect
a) Information you provide directly
Contact & business details: name, email, phone number, company/role, location, project details, and any message content.
Event/meeting requests & downloads: preferences, topics of interest, and form responses.
Marketing preferences: newsletter opt-ins, unsubscribes.
b) Information collected automatically
Device & usage data: IP address, browser type/version, device identifiers, pages viewed, time on page, referring/exit pages, and general location (derived from IP).
Cookies & similar technologies: see Section 7.
c) Information from third parties
Service providers (e.g., analytics, email), public sources, or social platforms (subject to your settings).
We collect only what is reasonably necessary for the purposes below.
3) How We Use Personal Information (Purposes)
Respond to enquiries & provide services: quotes, demos, proposals, scheduling, customer support.
Operate and improve the Site: troubleshooting, analytics, performance, and user experience.
Communications (with consent as required): newsletters, product updates, event invites, and educational content.
Security & fraud prevention: detecting abuse, protecting our systems.
Legal & compliance: record-keeping, regulatory requirements, and enforcing our terms.
Lawful bases (where required, e.g., EU/UK)
Consent (e.g., newsletter subscriptions, certain cookies)
Legitimate interests (e.g., improving services, basic analytics, B2B communications)
Contract (responding to requests that precede a contract or performing a contract)
Legal obligation (record retention where applicable)
4) When We Share Personal Information
We do not sell personal information. We may share with:
Service providers/“processors”: hosting, security, analytics, email/SMS, form platforms, CRM, file transfer, and IT support—only what they need, under confidentiality obligations.
Professional advisors: legal, accounting, insurance (as needed).
Business transactions: as part of a merger, acquisition, or asset transfer, subject to confidentiality.
Legal requirements: if required by law, regulation, or valid legal process, or to protect rights, safety, and security.
5) International Transfers
Our trusted providers may process data outside your province or country (e.g., the U.S.). We take steps to protect your information with contractual and technical safeguards appropriate to the sensitivity and risk.
6) Retention
We keep personal information only as long as necessary for the purposes described or as required by law. Factors include: the type of information, legal/regulatory needs, and operational requirements (e.g., to respond to enquiries, maintain records, or resolve disputes). When no longer needed, we securely delete or anonymize it.
7) Cookies & Similar Technologies
Cookies are small files stored on your device. We use:
Strictly necessary cookies (Site functionality & security)
Performance/analytics cookies (to understand usage and improve the Site)
Preference cookies (to remember choices)
You can control cookies via your browser settings and (where implemented) our cookie banner or preferences centre. Disabling some cookies may affect Site functionality.
If you use Google Analytics or similar tools, we may receive aggregated usage reports. These providers operate under their own privacy terms. Where required, we seek your consent for non-essential cookies.
8) Marketing, Newsletters & CASL
We comply with Canada’s Anti-Spam Legislation (CASL). We only send commercial electronic messages where we have your express consent or implied consent under CASL (e.g., an existing business relationship). You can unsubscribe at any time using the link in our messages or by contacting us at info@xactag.com. We process opt-outs promptly.
9) Your Privacy Rights
Depending on your location, you may have rights to:
Access the personal information we hold about you
Correct or update inaccurate or incomplete information
Withdraw consent (for activities based on consent, e.g., marketing)
Object to or restrict certain processing (where applicable)
Data portability (where applicable)
Complain to a privacy regulator
How to exercise your rights
Email info@xactag.com with your name, contact details, and a description of your request. We may verify your identity before responding. If you are in Canada, you may contact the Office of the Privacy Commissioner of Canada (OPC) or your provincial privacy regulator if you’re unsatisfied with our response.
10) Children’s Privacy
The Site is not directed to children under the age of 13 (or the age of digital consent in your region). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us to request deletion.
11) Security
We use reasonable technical, organizational, and physical safeguards appropriate to the sensitivity of the information we process (e.g., encryption in transit, access controls, least-privilege practices). No method of transmission or storage is 100% secure; we continuously improve our controls.
12) Third-Party Links & Social Media
The Site may link to third-party websites, services, or social media platforms. Their data practices are governed by their own policies. We encourage you to review those policies before providing personal information.
13) Automated Decision-Making
We do not use automated decision-making that produces legal or similarly significant effects about you. We may use limited profiling for analytics and to tailor content (e.g., remembering preferences).
14) Changes to This Policy
We may update this Policy from time to time. The “Last updated” date indicates the most recent changes. Material changes will be highlighted on the Site or communicated where appropriate. Your continued use of the Site after changes means you accept the updated Policy.
15) Contact Us (Privacy Officer)
Please reach out with questions, requests, or complaints:
Xact Agriculture and Forestry
Attn: Privacy Officer
Email: info@xactag.com
Phone: 306.280.4221
Mailing address: 101 – 3239 FAITHFULL AVE,
SASKATOON, SK, S7K 8H4
16) Region-Specific Information
EU/UK (GDPR)
If you are located in the EU/UK, you have the rights described in Section 9 under GDPR. Our legal bases for processing include consent, legitimate interests, contract, and legal obligation. Where we rely on legitimate interests, they include: Site operation and security, responding to B2B enquiries, improving services, and preventing fraud. You may lodge a complaint with your local supervisory authority.
Quebec (Law 25)
Where applicable, we will obtain valid consent, maintain internal governance policies, and support rights to access, rectification, and data portability as required by Law 25.
17) Do Not Track
Your browser may offer a “Do Not Track” (DNT) setting. There is no common industry response to DNT signals. We currently do not respond to DNT signals, but you can manage cookies as described above.
